What you need to know about UX design

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February 14, 2023

As a design studio, Morrama is committed to creating products and services that are not only functional and enjoyable to use, but also environmentally responsible. We believe that sustainable design should be a fundamental consideration for all businesses, and we are dedicated to working with our clients to achieve this. Every project we do involves some level of UX design, so we wanted to explain more about the process.

“At Morrama, we believe that user-centered design is the key to creating great products. We start by asking ourselves, “Who will be using this product, and what do they need it to do?” ”

— Jo Barnard, Morrama founder and creative director

What is UX design?

UX design, or user experience design, is the process of designing digital products or services with the end user in mind, in order to create an optimal and enjoyable experience for them. This involves understanding user needs, behaviors, and preferences, as well as developing user interfaces and interactions that are intuitive, efficient, and satisfying. The goal of UX design is to create products and services that are useful, usable, and desirable for users.

What is Industrial design?

Industrial design is the process of designing products that are not only functional and usable, but also aesthetically appealing and ergonomic. It involves creating the form, function, and visual appeal of products used in everyday life, such as consumer electronics, furniture, appliances, and vehicles. Industrial designers use various tools and techniques to design products that are not only efficient and safe to use, but also visually pleasing and easy to manufacture. They work closely with engineers, manufacturers, and marketers to create products that meet both the functional and aesthetic needs of users, while also being cost-effective and commercially successful.

Why are industrial designers good at UX design?

Industrial designers are often good at UX design because they have a deep understanding of the relationship between form and function. They are trained to create products that are not only visually appealing, but also functional and ergonomic. This approach is very similar to the principles of UX design, which also prioritises the user's needs and experiences.

Industrial designers are also skilled at creating physical prototypes and models, which can be helpful in the early stages of UX design when exploring different design options and user interactions. They have experience with user testing and evaluating products, which can also be applied to UX design to ensure that the end product is usable and enjoyable for the user.

Overall, industrial designers have a unique set of skills and expertise that can be applied to UX design to create products and experiences that are not only functional, but also visually appealing and enjoyable for users.

How does UX work get shown to clients?

UX work can be shown to clients in a variety of ways, depending on the stage of the design process and the type of deliverable being presented. Here are some common ways UX work can be shown to clients:

  1. Wireframes and prototypes: Wireframes are simple, black-and-white designs that show the basic layout and functionality of a product, while prototypes are interactive mockups that allow users to test and provide feedback on a product. These can be shown to clients to demonstrate the overall structure and functionality of the product, and to gather feedback on its usability and effectiveness.
  2. User personas and user journey maps: User personas are fictional representations of the target audience for a product, while user journey maps show the steps that a user takes to complete a task or achieve a goal. These can be used to illustrate the user's needs and behaviors, and to demonstrate how the product meets those needs.
  3. Usability testing results: Usability testing involves observing users as they interact with a product, and gathering feedback on its effectiveness, efficiency, and satisfaction. These results can be presented to clients to demonstrate how the product meets user needs, and to identify areas for improvement.
  4. Design specifications and style guides: Design specifications and style guides provide detailed instructions on how the product should look and function, including typography, colors, and layouts. These can be used to ensure consistency across all aspects of the product, and to ensure that the product meets the client's branding and design guidelines.

Overall, UX work can be presented to clients in many of ways, depending on the needs of the client and the stage of the design process. The goal is to communicate the value and effectiveness of the design work, while also gathering feedback and insights to improve the final product.

Finally, our collaborative approach to UX design is another key factor in our success. We work closely with our clients to understand their goals and objectives, and we involve users in the design process to ensure that the final product meets their needs. We believe that the best designs come from open communication and a shared sense of ownership over the design process.

We're proud of our ability to create products that are both beautiful and functional, and we believe that our success in UX design is due to our focus on user-centered design, ability to create and refine prototypes quickly, unique perspective on the relationship between form and function, and collaborative approach to design. We're excited to continue pushing the boundaries of UX design, and we can't wait to see what the future holds for our products both physical and digital.

If your problem needs solving the Morrama way, get in touch


Andy Trewin Hutt