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From people to planet

Why design and the act of designing is all about people; why storytelling is at the heart of a great product, and how the planet can no longer be an afterthought in the design process. SHIPPING SECOND WEEK OF SEPTEMBER.

From People to Planet is a personal and practical exploration of what it means to design with purpose in a world facing social and environmental crisis. Drawing on lessons from over a decade of running a design studio, Jo Barnard—an award-winning designer and founder of the pioneering agency Morrama—shares her honest reflections on the challenges of balancing creativity, business, and sustainability.

About the author

Jo Barnard is the founder and director of Morrama. Passionate about the power of design to bring joy and make the world better, Jo has spent years exploring how we can, and must, create products more sustainably. In 2022 she co-instigated the not-for-profit Design Declares, calling on the entire design industry to declare a climate crisis and creating the 8 Acts of Emergency; eight ways designers can shift their practice to one that considers both people and planet.

This is Jo's first book, written with input from the wider Morrama team, sharing ten lessons on designing for a better world. In it Jo insists on advancing with intention: to stay agile, to collaborate closely, to love what you do, and to make only what might shift the dial.