Viewpoints

Founder Jo's thoughts on how awards organisations like D&AD are critical in redefining what is considered 'good' design and why this is vital if we are to accelerate the industry towards more sustainable future.

Jo Barnard discusses why companies should prioritise sustainability in the design of female health products

Jo Barnard reflects on the changes within the design industry in the last decade and how designers can take responsibility for the impact of our work on the planet.

Morrama is leading a campaign encouraging designers to act on climate change, but what does this mean for us and our clients?

With statistics showing that the UK burns more waste than it recycles, should we be designing for recycling?

Or are they a temporary stepping stone to the next ‘sustainable’ strategy? If so, can we skip this phase and stop the further waste of materials?

We know that 100% recyclable is not enough, that we need to move away from relying on virgin materials and to design for a circular economy.

Last week I was invited to speak at a BIDA (British Industrial Design Association) webinar titled Designers in Innovation. How can we boost innovation in the UK? What role does design have in this? In a post-Brexit and Covid-19 impacted age, it’s more important than ever to be building on one of the UK’s finest exports: innovation. I’ve jotted down my key takeaways from the discussion.