Publications from the Morrama team on design, sustainability and taking a product to market.

Learn how to build businesses and products that are purpose driven from an agency that has been practicing for a decade.
From People to Planet is a personal and practical exploration of what it means to design with purpose in a world facing social and environmental crisis. Drawing on lessons from over a decade of running the Morrama design studio, founder Jo Barnard shares her honest reflections on the challenges of balancing creativity, business, and sustainability.
This book is for designers, creators and entrepreneurs who seek to balance both purpose and profit.
This book is for designers, creators and entrepreneurs who seek to balance both purpose and profit.

These action cards are designed to shift practice, business and mindset.
Co-created with experts from across design disciplines, they bring together a unique collection of planet-positive lessons, advice and steps you can take right away.
With a card for each week of the year ahead, we call on you to make a commitment to act. Act knowing that, by this time next year, you will have taken a meaningful leap forwards in aligning your activities to better accomodate and address the needs of our planet. Act now because there is no time to lose, and act together because there is greater power in collective action.
With a card for each week of the year ahead, we call on you to make a commitment to act. Act knowing that, by this time next year, you will have taken a meaningful leap forwards in aligning your activities to better accomodate and address the needs of our planet. Act now because there is no time to lose, and act together because there is greater power in collective action.

A guide for anyone looking to make their products more sustainable.
After searching for a comprehensible, easy to use resource of sustainable product design and finding nothing, we've decided to compile one ourselves.
This open source, free resource contains:
- An overview of what sustainability means in terms of physical products
- Sustainable design strategies you can implement into your design process
- A list of terms commonly used and often misunderstood related to sustainability
- A database of materials and case studies to inspire your next product
This resource is freely available, if you like it, please share it with others!
This open source, free resource contains:
- An overview of what sustainability means in terms of physical products
- Sustainable design strategies you can implement into your design process
- A list of terms commonly used and often misunderstood related to sustainability
- A database of materials and case studies to inspire your next product
This resource is freely available, if you like it, please share it with others!

Morrama's 10 Design Principles for a Better World
50 years ago a famous designer called Dieter Rams wrote the Ten Principles for Good Design. The world has changed a lot since then.
So we've updated them.
Better suited to today’s world, these refreshed principles aim to encourage designers to think more about what they ‘should’ do and not just about what they ‘can’ do. It is vital that as founders, creators, makers and even marketers, we start to question the reason for things to exist and explore what the world might look like if they didn’t.
This resource is freely available, if you like it, please share it with others!
So we've updated them.
Better suited to today’s world, these refreshed principles aim to encourage designers to think more about what they ‘should’ do and not just about what they ‘can’ do. It is vital that as founders, creators, makers and even marketers, we start to question the reason for things to exist and explore what the world might look like if they didn’t.
This resource is freely available, if you like it, please share it with others!

Taking a product to market.
We’ve taken the past 10 years experience and put it into an easy to use digital handbook that will give you the foundations you need to take your ideas to market… the easy way.
What you’ll learn…
- How to validate an idea
- Creating a business strategy
- Writing a business plan
- How to get funding
- Budgeting the design process
- Sustainability options
- Finding a supplier
- Quotes, contracts and payments
- Understanding the design and engineering process
- Testing and certification
- IP and contracts
- Tooling, production and shipping
- Marketing and sales tools
Who is it for?
The startup guide covers everything from ideation to launch, providing a step-by-step process for starting and growing a successful business. This cheat sheet can be used by startups, entrepreneurs, designers and students to start businesses in a variety of industries.
The guide will save you time and money by providing a comprehensive framework and resources in one place, rather than having to search for information and resources elsewhere.
What you’ll learn…
- How to validate an idea
- Creating a business strategy
- Writing a business plan
- How to get funding
- Budgeting the design process
- Sustainability options
- Finding a supplier
- Quotes, contracts and payments
- Understanding the design and engineering process
- Testing and certification
- IP and contracts
- Tooling, production and shipping
- Marketing and sales tools
Who is it for?
The startup guide covers everything from ideation to launch, providing a step-by-step process for starting and growing a successful business. This cheat sheet can be used by startups, entrepreneurs, designers and students to start businesses in a variety of industries.
The guide will save you time and money by providing a comprehensive framework and resources in one place, rather than having to search for information and resources elsewhere.