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Publications from the Morrama team on design, sustainability and taking a product to market.

From people to planet

Why design and the act of designing is all about people; why storytelling is at the heart of a great product, and how the planet can no longer be an afterthought in the design process.
Pre-order today
Pre-order today
Morrama Sustainable Design Handbook

Learn how to build businesses and products that are purpose driven from an agency that has been practicing for a decade.

From People to Planet is a personal and practical exploration of what it means to design with purpose in a world facing social and environmental crisis. Drawing on lessons from over a decade of running the Morrama design studio, founder Jo Barnard shares her honest reflections on the challenges of balancing creativity, business, and sustainability.

This book is for designers, creators and entrepreneurs who seek to balance both purpose and profit.

Sustainable Design Handbook

A sustainability guide for anyone involved in the design and production of physical things.
Get free access
Get free access
Morrama Sustainable Design Handbook

A guide for anyone looking to make their products more sustainable.

After searching for a comprehensible, easy to use resource of sustainable product design and finding nothing, we've decided to compile one ourselves.

This open source, free resource contains:

- An overview of what sustainability means in terms of physical products
- Sustainable design strategies you can implement into your design process
- A list of terms commonly used and often misunderstood related to sustainability
- A database of materials and case studies to inspire your next product

This resource is freely available, if you like it, please share it with others!

10 Design Principles

Approach your projects like a Morrama designer. These ten principles sum up our approach to design and the values we believe are key to designing for a better world.
Get free access
Get free access
Morrama Ten Design Principles for a Better World

Morrama's 10 Design Principles for a Better World

50 years ago a famous designer called Dieter Rams wrote the Ten Principles for Good Design. The world has changed a lot since then.

So we've updated them.

Better suited to today’s world, these refreshed principles aim to encourage designers to think more about what they ‘should’ do and not just about what they ‘can’ do. It is vital that as founders, creators, makers and even marketers, we start to question the reason for things to exist and explore what the world might look like if they didn’t.

This resource is freely available, if you like it, please share it with others!

Startup Guide

A step-by-step guide for taking a product to market from validating your idea through to understanding manufacturing options.
Buy now
Buy now
Morrama Startup Guide_how to take a product to market

Taking a product to market.

We’ve taken the past 10 years experience and put it into an easy to use digital handbook that will give you the foundations you need to take your ideas to market… the easy way.

What you’ll learn…
- How to validate an idea
- Creating a business strategy
- Writing a business plan
- How to get funding
- Budgeting the design process
- Sustainability options
- Finding a supplier
- Quotes, contracts and payments
- Understanding the design and engineering process
- Testing and certification
- IP and contracts
- Tooling, production and shipping
- Marketing and sales tools

Who is it for?
The startup guide covers everything from ideation to launch, providing a step-by-step process for starting and growing a successful business. This cheat sheet can be used by startups, entrepreneurs, designers and students to start businesses in a variety of industries.

The guide will save you time and money by providing a comprehensive framework and resources in one place, rather than having to search for information and resources elsewhere.
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A leading industrial design and innovation agency

If you'd like to work with us or see how we might be able to help you out then you can reach us here.
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