Issé
Bringing fitness and fashion together to define the future of mixed reality wearables.
A Morrama led concept exploration, the Issé smart glasses were the result of an in-depth research project into the future of fitness wearables. Capturing the media, the project was picked up by the design media and started the conversation around the importance for hardware personalisation.






“The beauty of Issé is that it is a platform for play and creativity. Whether it’s a collaboration with a fashion brand on the frame design, or an artist for the mixed reality world, we see the future of tech as less about data and more about expression. With developments in machine learning and generative AI, sophisticated data can be turned into beautiful user interfaces, removing information overload and focusing more on experience”.
- JO BARNARD
With the tech industry re-focusing on the development of smart glasses, we question what it will actually take for XR wearables to go mainstream. Building on a three month research project exploring wearables in the age of the digital self, Issé is a smart glasses concept with interchangeable frames that collect health and fitness data to present you with your digital twin.
Foreseeing the necessity for wearables to blend with fashion to enable mass adoption, we can expect to see this play out in the future.
Read the full case study here.