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A packaging themed 4 things this week with a focus on AI in material development, packaging design and people's changing behaviours around waste.

The usual rant about something followed by some cool things I've seen this week.

My summary of Milan design week and a hugely cut down rant about tariffs (I could go on and on)

I've just come back from an Unreasonable residency. 13 startup CEOs and 30+ mentors, hanging out together in a beautiful farm in the English countryside for three days. So I thought I'd share a little about that this week.