Morrama, in collaboration with Wild and Shellworks, has received two awards at the 2025 Dieline Awards. Out of over 1,400 entries from 38 countries, our work was recognised with:
- Plastic Free Innovation of the Year
- 1st Place in Sustainable Design: Health, Body, and Beauty
The awards reinforce Morrama’s position as a leader in sustainable packaging design and highlight a growing industry shift towards plastic-free, commercially viable alternatives.
About the Dieline Awards
The Dieline Awards are one of the most respected global packaging design competitions. Sponsored by Designalytics and presented by Luxe Pack, the awards recognise the value of brand packaging in shaping product perception and consumer behaviour.
Entries were judged across five criteria: creativity, marketability, innovation, execution and on-pack branding. Each submission was reviewed twice by a jury of leading industry figures, including:
- Rapha Abreu, VP of Global Design at Coca-Cola
- Lisa Smith, Global ECD at Jones Knowles Ritchie
- Matt Sia, Executive Creative Director at Pearlfisher NY
- David Hartman, VP of Creative at Walmart
The selection process was rigorous, with an emphasis on design integrity, material innovation and commercial potential.
A New Benchmark for Plastic-Free Design
The winning body wash and hair care refillable packaging is the result of an ongoing partnership between Morrama, personal care brand Wild and biomaterial startup Shellworks. Together, we developed a new generation of bodycare packaging made using Vivomer, Shellworks’ microbial-based plastic alternative material that is completely compostable.
The compostable refill is protected by a beautiful aluminium case designed for shelf and shower appeal and the removal of the need to decant the refill makes the user experience seamless and mess-free.
Once empty, the refills will decompose naturally in home compost conditions, aligning with Wild’s sustainability goals and commitment to reducing bathroom waste and avoiding any single use plastic packaging.
Why it Matters
Winning these Dieline awards validate a belief that’s central to Morrama’s practice: sustainability must be embedded from the start. It cannot be added later or treated as a branding exercise. Packaging should be designed with end-of-life as carefully considered as the moment of unboxing.
These awards are not just acknowledgements of our design work. They signal where the packaging industry is heading.
The jury recognised our entry for its innovation and commercial readiness. This was not speculative thinking. It was proof that packaging can be high-performing, desirable and fully compostable at scale.
Across categories, this year’s Dieline winners reflect a broader move away from single-use plastic. Brands are looking to differentiate not only through aesthetics but through responsibility. Consumers expect it. Legislation is catching up. Supply chains are being forced to adapt.
Wild, Shellworks and Scalable Impact
Wild has built a reputation for designing products that challenge convention. The Wild refillable deodorant has shifted the entire UK market towards refillable and with the addition of their refillable body and hair care range, the brand once again breaks new ground.
Shellworks, through Vivomer, has created a new material category. They have managed to solve the challenge of creating bio-based plastic alternatives that are both high-performing and naturally degradable without compromising on form or finish.
Morrama’s role was to translate this material potential into a finished product. Every decision in the process, from geometry to closure mechanism, was made with sustainability and manufacturability in mind. A product is only as good as its ability to be made, sold and used repeatedly.
Looking Forward
For Morrama, this collaboration is part of an ongoing commitment to lead in circular design. For Wild, it strengthens a brand built on eliminating single-use plastic. For Shellworks, it demonstrates the market readiness of next-generation materials.
The future of packaging is changing. Compostable, refillable and sustainable solutions are not emerging trends. They are requirements.
At Morrama, we believe design has a responsibility to lead that change. Awards help by validating the work, but they are not the goal. The goal is to help brands build products that are desirable, viable and responsible.
This project with Wild and Shellworks is one example. There will be more.
