Mokobara

Designing travel solutions for the Indian market

Project team
Ben Polhill, Jo Barnard, Andy Hutt
Year
2019

Brief

Design a beautiful suitcase for the Indian market.

Narrative

Affordable, without compromise. In a lower income country, beautiful luggage is often inaccessible. With Mokobara we stripped the suitcase back to a simple, no fuss design. Bringing a minimal aesthetic to an often overlooked market.

Outcome

Launched in January 2020 Mokobara look to take over the growing hard-case luggage market in the second largest populated country in the world.

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CASE STUDY

Affordable design

This Cabin is all about packing in the functionality at an affordable price (equivalent to £85). We studied the packing habits of all types of people and realised that everyone does it differently. Whether you are meticulously organised or a throw-it-all-in-and-force-it-closed kind of person, this luggage has the features you need without over-complication.

The internal features are packed in a minimal lightweight shell with tried and tested silent Hinomoto wheels. With a nod to the target market the colour range is inspired by the rich yellows, greens and blue of nature synonymous with travel and adventure.

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