Mokobara
Designing travel solutions for the Indian market
Brief
Design a beautiful suitcase for the Indian market.
Narrative
Affordable, without compromise. In a lower income country, beautiful luggage is often inaccessible. With Mokobara we stripped the suitcase back to a simple, no fuss design. Bringing a minimal aesthetic to an often overlooked market.
Outcome
Launched in January 2020 Mokobara look to take over the growing hard-case luggage market in the second largest populated country in the world.
Affordable design
This Cabin is all about packing in the functionality at an affordable price (equivalent to £85). We studied the packing habits of all types of people and realised that everyone does it differently. Whether you are meticulously organised or a throw-it-all-in-and-force-it-closed kind of person, this luggage has the features you need without over-complication.
The internal features are packed in a minimal lightweight shell with tried and tested silent Hinomoto wheels. With a nod to the target market the colour range is inspired by the rich yellows, greens and blue of nature synonymous with travel and adventure.
