# Morrama

> London-based industrial design and engineering studio, working from insight to manufacture. Founded by Jo Barnard. Certified B Corp.

Morrama is a London-based design and engineering studio working with funded startups and scaling brands to develop market-defining physical products and packaging. The studio gets involved early — challenging assumptions and making decisions grounded in the realities of manufacturing, regulation, cost, and sustainability. Client work is informed by Morrama Futures, an internal research lab that explores future scenarios, emerging technologies, and material innovation, helping brands make decisions today that stand up tomorrow.

## What Morrama Does

- Industrial and product design — from concept through to manufacture
- Packaging design — refillable, sustainable, and retail-ready
- Engineering and Design for Manufacturing (DfM)
- Innovation strategy and futures research
- Sustainability consulting embedded throughout the design process
- Communication, art direction and launch support

## Our Impact

- **£230M exit** — Over a 6+ year partnership with Wild, Morrama developed a full suite of industry-first products, helping them raise over £7M in funding and exit to Unilever for £230M
- **$20M raise** — Designed the iconic cabin suitcase for Mokobara, now the most recognisable luggage product in India; Mokobara has since raised over $20M with further Mokobara x Morrama products in the pipeline
- **300 tonnes** — Designed Wagamama's takeaway packaging with sustainability at its core, making an industry-first switch to recycled PET, removing 300 tonnes of virgin plastic from their supply chain each year

## Trusted By

Diageo, Google, Mokobara, Wild, Elvie, Logitech, Wagamama, Kankan and more.

## Notable Projects

- **Wild Refillable Deodorant** — Designed the world's first plastic-free refillable deodorant (2020), then a full redesign in 2024. Won Gold at the DBA Design Effectiveness Awards 2026. Wild acquired by Unilever for £230M.
- **Wild Roll-on** — Refillable roll-on deodorant, 2025
- **Kibu Circular Headphones** — Repairable, circular headphones designed for children, 2024. Featured on BBC Dragons' Den in 2026, securing investment from Peter Jones and Jenna Meek.
- **Wagamama Retail Packaging** — Industry-first switch to recycled PET packaging for Wagamama's retail range
- **Phoenix Tela** — Luggage design, 2024
- **Mokobara** — Cabin suitcase design, now the most recognisable luggage product in India
- **Mindful AI Tools for Kids** — 2024
- **DBA Awards Trophy** — 2026
- **Issé** — Future of fitness mixed reality wearable concept, 2023
- **Earthmade** — Research project integrating compostable plant-based materials into everyday tech products, 2025

## Morrama Futures

A research and imagination lab focused on designing a better future. Through self-initiated projects and brand collaborations, Morrama explores what's next. Past projects include:

- Integrating compostable materials into tech products (Earthmade, 2025)
- The future of menopause management, parts 1 and 2 (2023)
- What if psychedelics were legalised? (2022)
- The future of skincare (2020)

## Process

Morrama works end-to-end across six phases:

1. **Discover** — Understanding the system, not just the brief. Investing time to understand context, constraints and ambition before defining direction. Aligns user needs, business goals and long-term impact.
2. **Define** — Synthesising findings into a clear strategic vision that frames the challenge, sets ambition, and gives the project a strong point of view.
3. **Create** — Exploring ideas with purpose. Concepts developed alongside narrative, grounded in relevance, feasibility and intent. Spans industrial design, engineering, materials and emerging technologies.
4. **Develop** — Iterating thoughtfully, increasing fidelity. Prototyping, CAD development, CMF strategy and technical detailing. Resolving complexity and designing for manufacture from the outset.
5. **Deliver** — Bridging the gap between design and production. Detailed engineering, production documentation and DfM refinement with trusted manufacturing partners.
6. **Produce & Launch** — Remaining actively involved through tooling, pre-production and full-scale manufacturing. Supporting communication, art direction and launch activity.

## Team

Morrama is a 50/50 gender split team of designers, engineers, researchers and strategists.

- **Jo Barnard** — Founder and Creative Director. Award-winning designer with over a decade running Morrama. Author of From People to Planet. Co-instigator of Design Declares. Dezeen Awards Bentley Lighthouse recipient 2025.
- **Andy Trewin Hutt** — Studio Director
- **Léa Berger**
- **Ben Melvin**
- **Juliette Bouilly**
- **Guy Naor**
- **Lucy Williams**

## Awards & Recognition

- DBA Design Effectiveness Awards: Wild, Gold — 2026
- Better Future Design Awards: Gold, Wild Roll-on — 2026
- Better Future Design Awards: Gold, Kibu — 2026
- Dezeen Awards Bentley Lighthouse: Jo Barnard — 2025
- Dezeen Awards Consumer and Sustainable Design: Kibu — 2025
- Dieline: Plastic Free Innovation of the Year — 2025
- Dieline: 1st Place in Sustainable Design: Health, Body, and Beauty — 2025
- IT Awards Winner in Packaging: Maya refillable lipstick packaging — 2024

## Press Coverage (selection)

Featured in: Dezeen, Creative Review, The Drum, ICON, Dieline, Packaging Europe, Packaging World, Grand Designs Magazine, Business Reporter, Retail Times, Creative Bloq, India Art N Design, Disegno, Stir World, The Grocer, Luxury London, Living etc, Maddyness, Entrepreneur

## Sustainability

Sustainability is a core part of Morrama's design ethos. The studio applies systems thinking and circular economy principles to every project, considering full product lifecycle, material selection, and environmental impact. In 2022, Jo Barnard co-instigated Design Declares — a not-for-profit calling on the design industry to declare a climate crisis, producing the 8 Acts of Emergency.

## Publications

- **From People to Planet** — Book by Jo Barnard on designing with purpose in a world facing social and environmental crisis. Available at morrama.com and on Amazon Kindle. £20.
- Regular thought leadership at morrama.com/latest covering design trends, sustainability, emerging technology and innovation strategy
- Newsletter: "4 things a week" — design, innovation and sustainability insights

## Contact

- Website: https://www.morrama.com
- Email: info@morrama.com
- Press: press@morrama.com
- Phone: +44 (0) 20 8050 2918
- Address: Hackney Depot, 5 Sheep Lane, London, E8 4QS
- Instagram: https://www.instagram.com/morramadesign
- LinkedIn: https://uk.linkedin.com/company/morrama
- TikTok: https://www.tiktok.com/@morramadesign

## Key Pages

- Homepage: https://www.morrama.com/
- Projects: https://www.morrama.com/projects
- Morrama Futures: https://www.morrama.com/futures
- About: https://www.morrama.com/about
- Latest: https://www.morrama.com/latest
- Publications: https://www.morrama.com/publications
- Press & Awards: https://www.morrama.com/press-awards
- Client FAQs: https://www.morrama.com/client-faqs
- Contact: https://www.morrama.com/contact