updownleftright

 
 
UpDownLeftRIght.jpg
updownleftright development

updownleftright

We worked with London based startup UpDownLeftRight in 2015 to design their fitness tracker that aimed to motivate children and young people by rewarding activity with points and rewards that could be claimed in online games.

 
 
static1.squarespace.jpg
static1.squarespace-1.jpg
 
 

Design

With the anthropometric challenges of designing for 8-15 year olds we designed the module to sweep around the front of the wrist, keeping the total height of the band below 9mm. Moving away from stereotypically loud 'child' wearables, the UpDownLeftRight wristband is specifically aimed at the upper age group; with a slim design, simple display and a variety of carefully selected colour options.