Many people blame the rising levels of child obesity on the increasingly sedentary lifestyle of todays youth as they sit glued to their computer games. But what if you could harness a kids passion for computer games to actually encourage them to be more physically active?
UpDownLeftRight is a fitness tracker for kids ages 6-16 that converts physical activity into points, that can then be redeemed for awesome unlocks in your favourite mobile and console games. The aim was to get kids playing outside, instead of spending hours playing games trying to unlock new features, charectors or levels.
Rob joined UpDownLeftRight as CDO in March 2015, designing an early visualisation of the device that helped secure $1.2 million worth of seed-funding, before bringing the Morrama team (Jo & Nick) in to work on the design development.
The first iteration of the UpDownLeftRight (formerly Powaband) wristband was used to communicate the concept to investors.
Nick and Jo joined Rob at the UpDownLeftRight studio during the design development phase in August 2015 to help with sketch development and the final 3D CAD.
The prototypes of the final design where designed and built to house electronics for display/demonstration purposes. Alongside the visual development, Rob worked closely with the product engineers at RPD International to help build a fully works-like prototype, shown below.
Some of the early stage sketch development
The image above showns the evolution of the UpDownLeftRight wristband and dock during morramas involvement on the project.
The initial designs were presented at the Wearable World pitch day in San Francisco, and one of Rob's duties was to create short VLOG's like the above example.
The prototypes of the final design where designed and built to house electronics for display/demonstration purposes. Alongside the visual development, we worked closely with the product engineers at to help build a fully works-like prototype, shown below.
The device has a simple interface the shows the time and the childs activity progress relative to their daily goal.
The partnering app (not designed by the morrama team) allows the child to check out their current activity and then use their points to unlock cool features in their favourite games.
The final product to be launched on Kickstarter in March 2016. Read more here www.updownleftright.com